In 2007, the UNICEF Tap Project was born in New York City based on a simple concept: restaurants would ask their patrons to donate $1 or more for the tap water they usually enjoy for free, and all funds raised would support UNICEF’s efforts to bring clean and accessible water to millions of children around the world.
Since its inception in 2007, the UNICEF Tap Project has raised almost $2.5 million in the U.S. and has helped provide clean water for millions of children globally. Now in its fifth year, the UNICEF Tap Project will return during World Water Week, March 20–26. The UNICEF Tap Project affords everyone the opportunity to help provide the world’s children with safe, clean water.
Through numerous fundraising and volunteer activities, the UNICEF Tap Project celebrates the clean water we enjoy on a daily basis by encouraging celebrity, restaurant, volunteer, corporate, and government supporters to give this vital resource to children in developing countries. The concept is basic and compelling: “When You Take Water, Give Water.”
2011 UNICEF Tap Project Funds will specifically target Togo, the Central African Republic and Vietnam.